QR Codes: Great Tool to Promote Your Business

According to the New York Times, more than half of all Americans are using smartphones; whether it's for a business or service, contacting your customers can occur online as well as calling them directly. What can be even better? Using these black symbols you must have seen on billboards can greatly promote your business through this “smartphone century." In case you are still those old school people, let me briefly explain what those black symbols are and what they contain. They are called QR codes, which stand for Quick Response codes. They are computer generated images which create a shortcut for customers to connect to our online resources. QR codes are lightening because all customers have to do is scan the code with their smartphones, and instantly they are connected via their mobile browser directly to the online location without typing a long and tedious URL. Now, I know you just can't wait to have one for your business. So before you start, I have two suggestions to help you optimize your QR codes. First of all, once you generate your QR code, please don't stay with the original picture. Why? Because the original content is boring and meaningless. You will want the content of your QR code to tell your customers something about your business and its offerings. Try something unique such as placing your business logo or a highlighted product as the content of your code. Take a look at these QR codes generated by Disneyland,

don't these codes take you back to all the pleasant Disney memories you have with those cute and funny cartoon characters? Another suggestion is have a brief description about what your goal for the QR code is and how you want the customer to respond. You can simply have a couple sentences next to your QR code to describe the purpose of the code. Example: "Like Us on Facebook." To sum it up, creating a great QR code is an amazing marketing tool to promote your business, and surely you don't want to miss out on it!